Air Jordan 1

Air Jordan 1, the sneakers that panic the counters

Does the deal signed between Nike and American basketball player Michael Jordan in the mid-1980s mark one of the most important dates in the history of sneaker culture? Not impossible. It is in any case a major event for the swoosh label given the scale taken by the Air Jordan sneaker dynasty for the Beaverton firm. For some, it is even thanks to this legendary contract that the sneaker business has transformed into pure entertainment, and to entertain and bring the crowds to their feet, his majesty Jordan remains a must in the legend of US sport. The player with stratospheric career statistics also panicked the counters in terms of sneaker sales: 70 million dollars in revenue in just two months following the launch of the Air Jordan 1 in 1985. The jackpot will delight Nike executives who had, however, slipped a withdrawal clause into the partnership. Today, even though the Chicago star left the court in April 2003, Nike continues to drop new models.

The Jordan Brand

Air Jordan 1s are easily recognizable. In addition to the iconic swoosh, the “Jordan wings”, a basketball equipped with a pair of wings and topped with the words “Air Jordan” constitute the signature affixed to the side of the shoe. “The Jordan Brand” has since become a brand in its own right. It even sports its own logo representing the silhouette of number 23 of the Chicago Bullls in an aerial posture. MJ later admitted to having been inspired by a ballet dancer's movement to strike a pose in front of the Life Magazine photographer. The “Jumpman” now appears on a complete range of sporting goods marketed by the “Jordan Brand”.

Thousands of Air Jordan 1s!

The Air Jordan 1 was designed by Peter Moore, father of the Dunk and then creative director at Adidas . The American designer has achieved the feat of designing a silhouette with a strong identity while drawing inspiration from several models from the Nike catalog. Its OG colorway also makes the difference. In the mid-80s, the majority of sneakers were white or black. But for an exceptional player, exceptional shoes, Moore chooses a red, black and white colorway in the image of the Chicago franchise, the Bulls. For the record, Michael Jordan, involved in the creative phase, would have preferred blue sneakers, like his North Carolina university team.

Air Jordan 1 at the best price at Graal Spotter

Imagine today the number of colors and collaborations, there are thousands of different Air Jordan 1s worn by basketball players, sneaker addicts, on the playgrounds and in the street.

If you are an early fan attached to the original colorway, Graal Spotter offers you different versions of a pair of white, red and black Air Jordan 1 sneakers. Take a look at the Air Jordan 1 Mid Chicago Black Toe or the Air Jordan 1 Retro High Satin , trendy in cult shades.

If you prefer to break the rules with sneakers that are more daring, more sober or simply match your outfit, the Air Jordan 1 Triple White is a must have, a white Air Jordan 1 model.

If like MJ, you want to stay true to your colors, opt for the Air Jordan 1 Retro High UNC Patent , a pair of blue Air Jordan 1s, it remains the true choice of the king, his majesty Michael Jordan.