New Balance 9060

New Balance 9060, avant-garde heir

New Balance has always remained faithful to strong values ​​which dictate its line of conduct. For the brand from Boston, the quality of its sports shoes , the innovative style focused on performance and the close connection with its history constitute an unshakeable foundation. But while it remains close to its heritage, the company is also looking far ahead. This futuristic spirit shines through in the elegant curves of its New Balance 9060 sneakers . Imagined at the end of 2019 by a duo of in-house creatives (James Lee, now head designer and Yu Wue), the pair carry this dual personality. It is both classic and very modern, familiar and unexpected, sporty and lifestyle. We also find in its silhouette this avant-garde vision which makes it an innovative model. The New Balance 9060 appeals to early fans and the current generation of sneaker addicts.

A running close to its history

Its story begins in 1906 in Boston. In its early days, the company produced arch supports for local workers. From this obsession with comfort, it takes its name New Balance, a new balance. In 1930, the firm began manufacturing sports shoes for athletes and entered the world of running. 40 years later, Jim Davis bought New Balance, which has since played in the big leagues. The boss remains faithful to the fundamentals and displays the desire to create the best sneakers of the moment, both light and innovative. The brand is today a reference and the fourth largest manufacturer of sports products in the world.

New Balance, sneakers in the future

Compared to its competitors, New Balance is almost a family business. It is also an atypical brand. For example, its managers have always invested more in product research and development than in marketing and sponsorship of high-level athletes. However, the label associates its name with major events such as the New York marathon with which it signed a partnership in 2017 for a period of 10 years. Today, the firm remains very involved in local life. She built a multi-sport complex in Boston called “The Track”, launched social actions for communities through the “NB Foundation” and made eco-responsible commitments by 2025.

Authentic NB 9060 at Graal Spotter

Take one look at the New Balance 9060 and you'll see that NB hasn't been left behind in the lifestyle sneaker race. The sneaker revisits the classic aesthetic of the brand's iconic models. The wavy lines and the oversized sculpted sole give it its character. To reach a wider audience, American designer Joe Freshgoods has put his stamp on the 9060. Graal Spotter invites you to find this unique Joe Freshgoods Inside Voices Penny Cookie Pink collab in its selection of New Balance 9060 for men and women. The NB 9060 is also a unisex shoe, both a trendy sneaker for women and a pair of lifestyle sneakers for men. If you haven’t yet fully understood why it’s iconic and in the future at the same time, check out Bodega Age of Discovery . Click, you will understand.